
Trade, Investments, Industrialization, Tourism and Marketing
This department is responsible for the implementation of national trade and tourism policies at the county level. They promote investments, provide business development services, and coordinate the development of micro, small, and medium businesses engaged in trade. They also manage credit schemes for small businesses, collect business information, and promote fair trade practices. In addition, they facilitate intra and inter-county trade, manage county physical markets, and promote consumer protection. In the area of tourism, they develop and implement county tourism development plans, coordinate and facilitate the management of county-specific tourism matters, and develop partnerships with private sector players to promote tourism in the county.
Organization of the Department
The department is organized into the following directorates
1. Director Trade and Industry
2. Director Cooperative Development and Marketing
3. Director Tourism

Mission
To create wealth, reduce poverty and generate employment opportunities through industrialization, tourism development and value addition.
Vision
A leading tourism destination, industrialized county and economically viable hub in the country.
Organization of the Department
The department is organized into the following directorate

Dr. Joash Aloo, PhD
CEC Member for Trade, Investments, Industrialization, Tourism and Marketing
Dr. Aloo Joash joined county Government of Homa Bay in November 2022 as the County Executive Committee Member for Water, Sanitation, Irrigation, Environment, Energy, Forestry and Climate Change.
Dr Aloo holds a degree of Doctor of Philosophy in Educational Management and Administration (Jaramogi Oginga Odinga University of Science and Technology); Masters Degree in Educational Management and Administration (Maseno University), Bachelor of Education Arts English and Literature (Kenyatta University), Postgraduate Diploma in Educational Administration at Kenya Educational Management Institute, Certificate in Corporate Governance from Centre for Corporate Governance, Senior Management Course at Kenya School of Government Kabete, a course in Strategic Leadership and Development from Kenya School of Government.
Dr Aloo has served in the public service for 27 years rising to the apex position of Chief Principal of the prestigious Kabianga School.
Dr. Aloo Joash is a firm transformational leader who has changed the performance of different institutions he has worked in.
He won The President’s Award Scheme through his initiatives subsequently made institutions he led being awarded for the exemplary performance in community services and environment conservation initiatives.
Dr. Aloo is a member and trustee of Educational Management Society of Kenya.
He also serves the society as a member of council of Elders Christ Is the Answer Ministry (CITAM) and coordinator of Kasipul Elders Development Group ( KEDAG).